Greenleaf Pure Aloe Vera Skin Gel 500g: Ayurvedic Natural Soothing Gel for Face & Body - Non-Greasy, Multipurpose Formula

Key Features: - Made with pure aloe vera extract - Ayurvedic formulation - Soothes and hydrates the skin - Multipurpose gel for face and body - Non-greasy formula

For whom: - Suitable for all skin types - Ideal for those looking for a natural skincare product - Perfect for individuals with sensitive skin

Pros: - Provides instant relief for sunburns and skin irritations - Helps in reducing acne and blemishes - Can be used as a moisturizer or as a primer before makeup application

Cons: - Some may find the consistency of the gel to be too sticky - The fragrance may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera known for its soothing properties, aligns with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand reputation in Ayurvedic skincare.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera gels in the market.	Retail360
Competition	10	6	Facing moderate competition from other established aloe vera gel brands.	Nielsen
Use-case Advantage	5	5	Versatile gel suitable for both face and body applications.	GFK
Final Market Score	100	66/100 (3.30/5)	Well-positioned aloe vera gel with strong brand and feature fit in growing Indian natural skincare market.

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