Godrej Professional Dimension No Ammonia Creme Hair Colour 70GM Number No 4 Brown 70 Grams

Godrej Professional Dimension No Ammonia Creme Hair Colour 70GM Number No 4 Brown 70 Grams

About Product: Godrej Professional Dimension No Ammonia Creme Hair Colour is a high-quality hair color product that does not contain any ammonia, making it gentle on the hair while effectively coloring it.

Key Features: - No ammonia formula - Provides long-lasting color - Easy to apply and evenly distribute - Nourishes and strengthens hair while coloring

For whom: This hair color is suitable for anyone looking for a gentle yet effective hair coloring option. It is especially ideal for those with sensitive scalps or those looking to avoid harsh chemicals like ammonia.

Pros: - Does not contain ammonia - Provides long-lasting color - Nourishes and strengthens hair - Easy to apply

Cons: - May require more frequent touch-ups compared to ammonia-based hair colors - Limited range of shades available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	No ammonia formula aligns with the trend towards safer hair coloring options.	Vogue
Brand Strength	20	18	Godrej Professional is a trusted brand in the Indian hair color market.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	0	Intense competition from other established hair color brands in India.	Beauty Monitor
Use-case Advantage	5	3	Convenient packaging size for single use applications.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Godrej Professional Dimension No Ammonia Creme Hair Colour 70GM - Shade No. 4 Brown is a competitive product in the Indian permanent hair color segment.

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