Godrej aer click Car Vent Air Freshener Kit - Long Lasting Spill-proof, Musk After Smoke Scent, 10g

- The Godrej aer click Car Vent Air Freshener Kit is a long-lasting and spill-proof solution for keeping your car smelling fresh and pleasant. The musk after smoke scent is designed to eliminate odors and leave a subtle fragrance that lasts.

- Key features of this air freshener kit include its convenient design that easily clips onto the car vent, allowing the fragrance to disperse evenly throughout the car. The spill-proof feature ensures that you don't have to worry about any mess or leaks.

- This Godrej aer click Car Vent Air Freshener Kit is perfect for anyone who wants to enjoy a clean and inviting smell in their vehicle. Whether you are a daily commuter, a road trip enthusiast, or just someone who spends a lot of time driving, this product is suitable for all car owners.

- Pros of this air freshener kit include its long-lasting scent, spill-proof design, and ease of use. The musk after smoke fragrance is also a unique and pleasing choice for those who enjoy a subtle and fresh scent in their car.

- Cons may include the fact that some individuals may prefer a different scent or find the musk after smoke fragrance too strong. Additionally, while the spill-proof feature is convenient, some users may find it tricky to refill the air freshener.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Spill-proof and long-lasting features are highly valued by Indian consumers.	The Economic Times, India Today
Brand Strength	20	10	Godrej aer is a trusted brand in India known for quality products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for car accessories in Indian market.	GfK, Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Financial Express
Competition	10	6	Facing competition from other established car air freshener brands in India.	CarWale, ZigWheels
Use-case Advantage	5	5	Musk After Smoke scent caters to a specific consumer need for a fresh car environment.	Autocar India
Final Market Score	100	66/100 (3.30/5)	Godrej aer click Car Vent Air Freshener Kit offers a competitive option in the Indian car air freshener market.

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