God rej Professional No Ammonia Creme Hair Color 70 Grams Tube BROWN 4

God rej Professional No Ammonia Creme Hair Color 70 Grams Tube BROWN 4

- This product is a professional-grade hair color creme that contains no ammonia, making it a safer and gentler option for coloring your hair.

- Key features of this product include its easy-to-use tube packaging, rich brown shade, and long-lasting color that covers grey hair effectively.

- This hair color is suitable for anyone looking to color their hair at home or in a salon without exposing their hair to harsh chemicals like ammonia.

- Pros of this product include its ammonia-free formula, easy application process, and vibrant brown color that lasts for weeks. However, some users may find the tube packaging less convenient than a traditional bottle applicator.

- Cons of this product may include potential allergic reactions to certain ingredients, limited color options, and the need for regular touch-ups to maintain the desired shade.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	Vogue
Brand Strength	20	18	Strong brand reputation and trust in the hair color segment.	Brand Equity
Category Momentum	20	15	Growing demand for no-ammonia hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from other established brands in the segment.	BeautyMonitor
Use-case Advantage	5	5	Easy application process suitable for home use.	BeautyNow
Final Market Score	100	76/100 (3.80/5)	Competitively priced, strong brand, but faces stiff competition in growing no-ammonia hair color segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—