GO DESi Popz Imli Pop - 40 Pieces of Tangy Tamarind Jaggery Candy Lollipops - Digestive - 320g

GO DESi Popz Imli Pop is a delicious tamarind and jaggery candy that is perfect for those who love tangy flavors. Made with high-quality ingredients, this candy is not only tasty but also good for digestion. Each pack contains 40 pieces of imli pops weighing 320g.

Key Features:
- Tangy and sweet flavor
- Made with tamarind and jaggery
- Good for digestion
- Contains 40 pieces in each pack
- Total weight of 320g

For whom:
This tamarind and jaggery candy is perfect for anyone who enjoys tangy and sweet flavors. It is also a great snack for those looking for a digestive aid after meals.

Pros:
- Delicious taste
- Good for digestion
- Convenient packaging
- Suitable for all ages

Cons:
- May be too tangy for some
- Contains jaggery, so not suitable for those with sugar restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of tamarind and jaggery in lollipop form	Livemint, Business Today
Brand Strength	20	10	Established brand with loyal customer base	Business Standard, Hindu Business Line
Category Momentum	20	15	Growing demand for traditional Indian snacks	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market	Financial Express, India Today
Competition	10	6	Facing competition from other traditional snack brands	The Print, Business Insider
Use-case Advantage	5	5	Promotes digestive health with traditional ingredients	Outlook India
Final Market Score	100	66/100 (3.30/5)	Innovative tamarind-jaggery lollipops with strong market potential.

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