Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count

Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count

The Glowhouse Hair Shadow Powder is a convenient and easy-to-use product designed to touch up roots and cover gray hair. It comes in a pen-like sponge applicator for precise application, making it perfect for use on the go or in between salon visits.
Key Features: - Easy-to-use sponge pen applicator - Covers gray roots with precision - Fills in thinning hair for a fuller look - Long-lasting and water-resistant formula
For whom: This product is ideal for anyone looking to conceal gray roots or add volume to thinning hair. It is suitable for all hair types and colors, making it a versatile option for anyone in need of a quick touch-up.
Pros: - Easy to apply - Provides natural-looking coverage - Portable and travel-friendly - Water-resistant formula for long-lasting wear
Cons: - Limited shade options - May require multiple applications for full coverage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting coverage for gray hair.	IRI
Brand Strength	20	15	Established brand with good reputation in hair care sector.	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other root touch-up pens in the market.	Nielsen
Use-case Advantage	5	5	Convenient solution for quick and effective gray hair coverage.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up pen with good brand reputation.

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