Glam21 Twice it 2X Voluminising Fiber Mascara Waterproof Instant Voluminising Long Lasting with Fiber for Extra Definition Up to 24 Hours Stay 10ml

Glam21 Twice it 2X Voluminising Fiber Mascara Waterproof Instant Voluminising Long Lasting with Fiber for Extra Definition Up to 24 Hours Stay 10ml

Glam21 Twice it 2X Voluminising Fiber Mascara is a waterproof mascara that provides instant volume and long-lasting wear. Its innovative formula contains fibers for extra definition, making your lashes appear thicker and fuller.

Key Features: - Provides 2X volume - Waterproof formula - Contains fibers for extra definition - Long-lasting wear - Up to 24 hours stay - Comes in a 10ml tube

For whom: This mascara is perfect for anyone looking to add extra volume to their lashes and achieve a more dramatic eye look. It is suitable for all lash types and is ideal for those looking for a long-lasting and waterproof formula.

Pros: - Instant volumizing effect - Long-lasting wear - Waterproof formula - Contains fibers for extra definition - Easy to apply

Cons: - May be difficult to remove due to its waterproof formula - Some may find the fibers to be a bit clumpy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fiber mascara with waterproof formula aligns with current consumer preferences.	Kantar
Brand Strength	20	10	Established brand with good reputation in cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for volumizing mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other volumizing mascaras.	Statista
Use-case Advantage	5	5	Long-lasting volume ideal for all-day wear, meeting consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced volumizing mascara with good market fit.

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