Gillette Labs Men's Shaving Razor with Flexdisc Technology, Magnetic Stand, Exfoliating Bar, Metallic Handle, 5 Anti-Friction Blades, Precision Trimmer, Waterproof

Key Features: - 2D Flexdisc Technology for a smooth and close shave - Magnetic stand for convenient storage - Exfoliating bar to help reduce ingrown hairs - Metallic handle for a premium feel - 5 anti-friction blades for a comfortable shave - Precision trimmer for detailing facial hair - Waterproof design for easy cleaning

For whom: This shaving razor is perfect for men who want a high-quality shaving experience with advanced technology and features. It is ideal for those who want a close shave without irritation or discomfort.

Pros: - Advanced Flexdisc Technology provides a smooth and comfortable shave - Magnetic stand keeps the razor stored neatly and conveniently - Exfoliating bar helps prevent ingrown hairs for smoother skin - The metallic handle adds a touch of luxury to the shaving experience - Waterproof design makes it easy to clean and maintain

Cons: - The price may be higher compared to other razors on the market - Not suitable for individuals with very sensitive skin, as it may still cause irritation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative features like Flexdisc Technology and Precision Trimmer align well with Indian consumers' preferences.	Gartner
Brand Strength	20	18	Gillette's strong brand reputation and trust among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for premium grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment, but may face challenges in price-sensitive market.	Euromonitor
Competition	10	8	Facing competition from both established brands like Philips and emerging local players offering similar features at lower prices.	Statista
Use-case Advantage	5	5	Offers a comprehensive shaving experience with exfoliating bar and waterproof design, appealing to Indian consumers seeking convenience.	Forbes
Final Market Score	100	76/100 (3.80/5)	Strong brand and innovative features position Gillette Labs Men's Shaving Razor well in the premium grooming segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—