Giffy Concentrated Liquid Dish Wash Gel 900ml Pack of 2 with Active Salt Lime for 2x Faster Tough Grease Removal and Odor Elimination with Mild Fragrance - Leaves No Residue, Hand Safe

Key Features: Giffy Concentrated Liquid Dish Wash Gel comes in a pack of 2, each bottle containing 900ml of gel. Its active salt and lime formula ensures 2x faster tough grease removal, leaving your dishes sparkling clean. The gel has a mild fragrance that removes tough odors, and it leaves no white residue behind. Plus, it is gentle on hands, making it safe for daily use.
For whom: This dish wash gel is perfect for anyone looking for a powerful yet gentle solution for cleaning dishes. Whether you have tough grease to tackle or stubborn odors to eliminate, this gel is suitable for all types of kitchen cleaning needs. Its hand-safe formula makes it ideal for households with children or individuals with sensitive skin.
Pros: The Giffy Concentrated Liquid Dish Wash Gel is highly effective in removing tough grease and stubborn odors, leaving dishes clean and fresh. Its mild fragrance is pleasant and not overpowering. The gel is easy to use and rinses off easily, without leaving any residue on dishes. Plus, the pack of 2 ensures you always have a backup on hand.
Cons: Some users may find the fragrance of the gel too mild and prefer a stronger scent. Additionally, those with very sensitive skin may want to wear gloves while using this product, as it may still cause irritation in some cases.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective formulation with active salt lime for tough grease removal and odor elimination aligns with consumer preferences for efficient dishwashing solutions.	GfK
Brand Strength	20	18	Established brand with a reputation for quality and innovation in household cleaning products.	Euromonitor
Category Momentum	20	15	Growing demand for eco-friendly dishwashing products in Indian market.	Mintel
Price Positioning	20	14	Competitively priced for a pack of 2, offering value for money in the dishwashing segment.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands offering similar dishwashing solutions in the Indian market.	Kantar
Use-case Advantage	5	3	Mild fragrance and residue-free formula make it ideal for daily dishwashing needs, appealing to health-conscious consumers.	AC Nielsen
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian dishwashing segment with strong brand reputation and effective formulation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—