GI STORE Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Black Quick Hair Root Touch Up Stick For Cover Gray Hair Root With 2 Pairs of Eyebrow Stamp BLACK

GI STORE Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Black Quick Hair Root Touch Up Stick For Cover Gray Hair Root With 2 Pairs of Eyebrow Stamp BLACK

This natural hairline powder shading sponge pen is a convenient and mess-free solution for covering gray hair roots. Simply apply the powder with the sponge pen for a quick touch-up that will blend seamlessly with your natural hair color.

Key features of this product include its easy application, natural-looking results, and long-lasting coverage. The powder is water-resistant and smudge-proof, making it perfect for all-day wear.

This product is ideal for anyone looking to cover up gray roots or touch up their hairline between salon visits. It is suitable for all hair types and colors, making it a versatile option for both men and women.

Pros: - Mess-free application - Natural-looking results - Water-resistant and smudge-proof - Long-lasting coverage - Comes with 2 pairs of eyebrow stamps for added convenience

Cons: - May need frequent reapplication for stubborn gray hairs - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and effective coverage for gray hair roots.	Kantar
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for quick hair root touch-up solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from similar hair shading products in the market.	IRI
Use-case Advantage	5	5	Convenient solution for covering gray hair roots with added eyebrow stamp feature.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively priced hair shading pen with added eyebrow stamp, meeting growing demand for quick root touch-up solutions in India.

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