Gatsby Japan Water Gloss Hyper Solid Hair Gel - Shine Effect, Long Lasting Hold, Non-Sticky, Easy to Wash Off - Level 7 Hold, 300g

This Gatsby Japan Water Gloss Hyper Solid Hair Gel is specially designed to give your hair a wet look shine effect that lasts all day. It has a holding level of 7, which means your hairstyle will stay in place without feeling too stiff.

Key features of this hair gel include its non-sticky formula, easy wash-off ability, and long-lasting hold. Whether you have short spikes or long locks, this gel will help you achieve the style you desire.

This product is perfect for anyone who wants to add some shine and definition to their hair without weighing it down or making it feel greasy. It is suitable for all hair types and lengths, making it a versatile choice for both men and women.

Pros of this Gatsby Japan Water Gloss Hair Gel include its strong hold, glossy finish, and easy application. It is also easy to wash out at the end of the day, leaving your hair feeling clean and refreshed.

Cons of this product may include the fact that it has a quite strong hold, which may not be suitable for those who prefer a more flexible style. Additionally, some users may find the scent to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers shine effect, long-lasting hold, and easy wash-off, meeting consumer preferences.	Euromonitor
Brand Strength	20	15	Gatsby is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from local and international hair gel brands.	MarketWatch
Use-case Advantage	5	5	Provides level 7 hold suitable for various hair types and styles.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Gatsby Japan Water Gloss Hyper Solid Hair Gel holds a strong position in the competitive Indian hair styling market.

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