FRUIT VINEGAR Hair Dye for Men Women Long Lasting Ammonia Free Color Dye Black 500ml x 2

FRUIT VINEGAR Hair Dye for Men Women Long Lasting Ammonia Free Color Dye Black 500ml x 2

This Fruit Vinegar hair dye is a long-lasting, ammonia-free color dye that comes in a convenient 500ml size pack. It is suitable for both men and women looking for a vibrant and rich black hair color.

Key Features: - Long-lasting color - Ammonia-free formula - Easy to use - Convenient size pack

For whom: This hair dye is perfect for individuals who want to achieve a beautiful black hair color without the harsh chemicals found in traditional dyes. It is suitable for all hair types and textures.

Pros: - Long-lasting color that doesn't fade easily - Ammonia-free formula is gentle on the hair and scalp - Convenient size pack is perfect for multiple applications

Cons: - Some users may find the dye to be messy during application - The color may not be as vibrant on previously colored hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and long-lasting color appeal to consumers	Euromonitor
Brand Strength	20	10	Established brand with good reputation in hair care	Brandwatch
Category Momentum	20	15	Growing demand for permanent hair color in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Gazette
Competition	10	6	Facing moderate competition from other established hair dye brands	Cosmetics Business
Use-case Advantage	5	5	Convenient packaging for both men and women users	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Competitively priced, ammonia-free hair dye with growing demand in India

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