Fortune Multi-Use Descaler - 4 Pack of 100g Units - Scale Remover and Cleaner

About Product: Fortune Multi Use Descaler is a powerful and effective solution for removing limescale and other tough stains from various surfaces. It comes in a convenient pack of 4 units x 100 gm, making it easy to use for multiple cleaning tasks.

Key Features: - Removes limescale and tough stains - Multipurpose use - Easy to use - Convenient pack size

For whom: This product is ideal for households, offices, restaurants, hotels, and any other place that requires cleaning and descaling of surfaces. It is suitable for use on kitchen appliances, bathroom fixtures, and other areas where limescale buildup is a common issue.

Pros & Cons: Pros: - Effective at removing tough stains - Multipurpose use for various surfaces - Easy to use and convenient pack size Cons: - May require multiple applications for stubborn stains - Strong chemical odor may be unpleasant for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective descaling formula for Indian hard water.	BusinessToday
Brand Strength	20	10	Fortune brand well-known for quality household products.	TOI, Hindu
Category Momentum	20	15	Growing demand for eco-friendly cleaning products.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BusinessLine
Competition	10	6	Facing competition from established descaling brands.	Livemint
Use-case Advantage	5	5	Convenient pack size for regular descaling needs.	Outlook
Final Market Score	100	66/100 (3.30/5)	Fortune Multi-Use Descaler holds strong potential in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—