Fortune 5-in-1 Action Dishwasher Tablets with Fresh Scent - 30 Count

Key Features: - 5 in 1 Action: Cleans, shines, deodorizes, removes tough stains, and leaves a fresh scent - Comes in a pack of 30 tablets for convenient use - Suitable for all dishwasher brands and models - Easy to use, just pop a tablet into the dishwasher and let it do its magic

For whom: - Ideal for busy households or individuals who want a hassle-free dishwasher cleaning experience - Perfect for families who want sparkling clean dishes and a fresh-smelling kitchen

Pros: - Effective in cleaning dishes and removing tough stains - Leaves a pleasant fresh scent on dishes and in the dishwasher - Convenient and easy to use with no measuring or mess

Cons: - May not be suitable for those with sensitive skin or allergies - Some users may find the scent to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	5-in-1 action and fresh scent align well with Indian consumer preferences for effective and fragrant cleaning products.	Hindu Business Line, India Today
Brand Strength	20	18	Fortune brand known for quality home care products in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for convenient cleaning solutions in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar dishwasher tablets in the Indian market.	Financial Express, The Tribune
Competition	10	8	Facing competition from established and emerging brands in the Indian dishwasher tablet market.	Business Today, CNBC TV18
Use-case Advantage	5	5	Offers a hassle-free dishwashing experience, appealing to busy Indian consumers.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Fortune 5-in-1 Action Dishwasher Tablets are well-positioned in the growing Indian market for convenient and effective cleaning solutions.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—