Fix My Curls Protein Styling Duo For Curly Wavy Dry Frizzy Hair Frizz Control Silicone Free Curl Defining Cream Gel 50gm each

Fix My Curls Protein Styling Duo For Curly Wavy Dry Frizzy Hair Frizz Control Silicone Free Curl Defining Cream Gel 50gm each

Fix My Curls Protein Styling Duo is a silicone-free curl defining cream gel designed for those with curly, wavy, dry, and frizzy hair.
Key Features: - Provides moisture and definition to curls - Helps reduce frizz and flyaways - Contains protein to strengthen hair - Lightweight formula that doesn't weigh hair down
For whom: This product is perfect for anyone looking to enhance their natural curls and waves while also improving the overall health of their hair. It is ideal for those with dry, frizzy hair who are seeking a styling product that will provide both moisture and hold.
Pros: - Silicone-free formula - Helps define curls without stiffness - Strengthens hair with added protein - Lightweight and non-greasy
Cons: - May not provide enough hold for very tight curls - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features cater well to needs of curly, wavy, frizzy hair in Indian market.	Vogue
Brand Strength	20	18	Brand has strong reputation for quality hair care products in India.	Brand Equity
Category Momentum	20	15	Creams, Gels & Lotions category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in Indian market.	Retail360
Competition	10	8	Facing moderate competition from established and new brands in India.	ET Retail
Use-case Advantage	5	5	Addresses specific needs of Indian consumers with curly, wavy hair.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the Indian hair care market.

Factor	Rating (out of 5)	Notes
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