Fiama Patchouli Macadamia Body Wash Shower Gel 250ml - Skin Conditioners for Soft Glowing Skin - Unisex Body Wash for All Skin Types

About Product: Fiama Body Wash Shower Gel Patchouli Macadamia is a luxurious body wash that effectively cleanses and nourishes the skin. It is enriched with skin conditioners that leave the skin feeling soft and smooth.

Key Features: - Contains Patchouli Macadamia extracts - Formulated with skin conditioners - Suitable for all skin types - Provides a luxurious shower experience

For whom: This body wash is suitable for both women and men who are looking for a gentle yet effective cleanser that leaves the skin feeling soft and glowing.

Pros: - Leaves the skin feeling soft and hydrated - Luxurious scent - Suitable for all skin types

Cons: - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers skin conditioners and suitable for all skin types, aligning with market preferences.	Euromonitor
Brand Strength	20	15	Fiama is a well-established brand known for quality skincare products.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in India.	AC Nielsen
Competition	10	6	Facing competition from other established body wash brands in the Indian market.	GfK
Use-case Advantage	5	5	Provides soft glowing skin benefits appealing to a wide range of consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Fiama Patchouli Macadamia Body Wash Shower Gel 250ml is well-positioned in the premium body wash segment in India.

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