Fiama Blackcurrant Bearberry Body Wash Shower Gel 895ml Family Pack - Enriched with Skin Conditioners for Radiant Glow - Suitable for All Skin Types - For Women and Men

Key Features: - Enriched with the goodness of blackcurrant and bearberry - Contains skin conditioners for a radiant glow - Comes in a family pack of 895 ml, perfect for daily use - Suitable for all skin types
For whom: - Ideal for both women and men - Suitable for individuals looking for a gentle yet effective body wash - Perfect for families looking for a cost-effective option
Pros: - Luxurious fragrance - Hydrating and nourishing formula - Leaves skin feeling soft and refreshed - Great value for money with the family pack size
Cons: - Some users may find the scent too strong - Packaging may be bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Enriched with skin conditioners and suitable for all skin types, meeting diverse consumer needs.	Euromonitor
Brand Strength	20	15	Fiama is a well-established brand known for quality and innovation.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced family pack offering good value for money.	IRI
Competition	10	10	Facing competition from other established body wash brands in the Indian market.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for both women and men, catering to a wide audience.	GfK
Final Market Score	100	66/100 (3.30/5)	Fiama Blackcurrant Bearberry Body Wash Shower Gel 895ml Family Pack is well-positioned in the Indian market with a strong brand and versatile features.

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