FASHION COLOUR Lip Liner Lip Contour Line Fill Waterproof Long Lasting Smudge proof Transferproof Matte Finish 10gm Choco Chip

FASHION COLOUR Lip Liner Lip Contour Line Fill Waterproof Long Lasting Smudge proof Transferproof Matte Finish 10gm Choco Chip

The FASHION COLOUR Lip Liner in Choco Chip is a versatile product that can be used to define and shape your lips for a beautifully finished look. It is designed to be long-lasting and waterproof, making it perfect for all-day wear. The matte finish adds a touch of sophistication to any makeup look.
Key Features: - Waterproof formula - Smudge proof - Transferproof - Matte finish - Long-lasting
This lip liner is perfect for anyone who wants to enhance the shape of their lips and create a more defined look. Whether you're going for a natural everyday look or a bold, statement lip, the FASHION COLOUR Lip Liner in Choco Chip is a versatile product that can help you achieve your desired outcome.
Pros: - Long-lasting formula - Waterproof and smudge proof - Matte finish for a sophisticated look Cons: - Some may find the formula a bit drying - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, long-lasting, smudge-proof, and transfer-proof features are highly sought after in Indian market.	Euromonitor
Brand Strength	20	18	Maybelline is a trusted brand in India for cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for lip liners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other popular brands offering similar features.	Cosmopolitan
Use-case Advantage	5	5	Matte finish is preferred by Indian consumers for everyday wear.	Vogue
Final Market Score	100	76/100 (3.80/5)	Maybelline FASHION COLOUR Lip Liner in Choco Chip is well-positioned in the Indian market with its competitive pricing and sought-after features.

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