FASHION COLOUR HD Waterproof and Smudge Proof Sketch Eyeliner Quick Drying Formula Matte Finish Eyeliner For Women Felt Tip Applicator Lasts Upto 24 Hr Pack of 1

FASHION COLOUR HD Waterproof and Smudge Proof Sketch Eyeliner Quick Drying Formula Matte Finish Eyeliner For Women Felt Tip Applicator Lasts Upto 24 Hr Pack of 1

About Product: This Fashion Colour HD Waterproof and Smudge Proof Sketch Eyeliner is a high-quality eyeliner that features a quick drying formula and a matte finish. It is designed to last up to 24 hours without smudging or fading, making it perfect for all-day wear. The felt tip applicator makes it easy to create precise lines and achieve your desired look effortlessly.

Key Features: - Waterproof and smudge proof formula - Quick drying for long-lasting wear - Matte finish for a bold look - Felt tip applicator for easy application - Lasts up to 24 hours without fading

For whom: This eyeliner is perfect for women who want a high-quality, long-lasting eyeliner that stays in place all day. Whether you're a busy professional, a student, or someone who just loves makeup, this eyeliner is a must-have in your beauty collection.

Pros: - Long-lasting formula that doesn't smudge or fade - Matte finish for a bold, dramatic look - Felt tip applicator for precise application - Waterproof formula that holds up against sweat and humidity

Cons: - Some users may find the felt tip applicator difficult to use if they prefer a different type of eyeliner brush - May require makeup remover or cleansing oil to completely remove from the skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with current trends in waterproof eyeliners.	Kantar
Brand Strength	20	18	Strong brand reputation in cosmetics industry in India.	Euromonitor
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	GfK
Competition	10	8	Facing moderate competition from established and new brands.	IRI
Use-case Advantage	5	5	Addresses need for long-lasting and smudge-proof eyeliner.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian eyeliner market with competitive pricing and relevant features.

Factor	Rating (out of 5)	Notes
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