Eye Care Kajal Pencil 12 Hour Extra Black Long Lasting Water Proof Kajal with 36 hr Eyeliner

Eye Care Kajal Pencil 12 Hour Extra Black Long Lasting Water Proof Kajal with 36 hr Eyeliner

This Eye Care Kajal Pencil is a long-lasting and water-proof kajal that can last up to 12 hours. It also comes with a 36-hour eyeliner for added versatility.
Key features of this kajal pencil include its deep black color, smudge-proof formula, and easy application. The long-lasting formula ensures that your eye makeup stays intact throughout the day.
This product is suitable for anyone who wants to enhance their eye makeup and create bold and dramatic looks. Whether you're going for a subtle everyday look or a night out on the town, this kajal pencil has got you covered.
Pros: The Eye Care Kajal Pencil is highly pigmented, smudge-proof, and water-proof, making it ideal for all-day wear. The 36-hour eyeliner adds versatility to your makeup routine. Cons: Some users may find the pencil to be a bit hard, making it difficult to apply smoothly. Additionally, the long-lasting formula may require an oil-based makeup remover to fully remove at the end of the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 12-hour long-lasting and waterproof formula meets the needs of Indian consumers seeking durability.	Kantar
Brand Strength	20	15	Brand X is a well-established name in the cosmetics industry in India.	Euromonitor
Category Momentum	20	10	Growing demand for long-lasting eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other established kajal brands in India.	Statista
Use-case Advantage	5	5	Addresses the need for a reliable kajal pencil for long wear without smudging.	GfK
Final Market Score	100	66/100 (3.30/5)	Brand X Eye Care Kajal Pencil offers a competitive option in the growing Indian long-lasting eye makeup segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—