EverEve Ultra Absorbent Heavy Flow Disposable Period Panties for Sanitary Protection - Size M/L, Pack of 10

Key Features: - Ultra absorbent for heavy flow - Disposable for convenience - Available in size M L - Comes in a pack of 10

For whom: These period panties are ideal for women with heavy menstrual flow who need extra protection during their periods.

Pros: - Provides peace of mind for heavy flow days - Disposable for easy cleanup - Comfortable and breathable material - Comes in a convenient pack of 10

Cons: - Not environmentally friendly due to being disposable - May not be cost-effective for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high absorbency and comfort suitable for heavy flow days.	Times of India, Livemint
Brand Strength	20	10	Established brand with good reputation in personal care products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for innovative period protection products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from both established and new brands in the segment.	Financial Express, Outlook
Use-case Advantage	5	5	Provides convenient and reliable sanitary protection for women on the go.	India Today
Final Market Score	100	66/100 (3.30/5)	Innovative period protection product with good market potential in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—