EVE N Hair Colour Black Touch Up Stick 4G Temporary Hair Dye Quick Mess Free Hair Easy And Quick Root Touch Up for Grey Hair

EVE N Hair Colour Black Touch Up Stick 4G Temporary Hair Dye Quick Mess Free Hair Easy And Quick Root Touch Up for Grey Hair

The EVE N Hair Colour Black Touch Up Stick is a temporary hair dye that offers quick and mess-free root touch-up for grey hair.
Key Features: - Easy and quick application - Temporary hair dye that lasts until your next shampoo - Covers grey roots seamlessly - Portable stick form for easy on-the-go touch-ups
For whom: This product is perfect for individuals who want a quick and convenient solution to cover up grey roots between salon visits.
Pros: - Mess-free application - Portable and easy to use - Blends seamlessly with natural hair color - Lasts until next shampoo
Cons: - Limited shade options - Temporary solution, may require frequent touch-ups

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers mess-free and quick root touch-up solution, aligning with Indian consumers' need for convenience	India Retailing
Brand Strength	20	18	Established brand with a loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today
Competition	10	8	Facing moderate competition from other brands offering similar root touch-up solutions in India	Beauty India
Use-case Advantage	5	5	Addresses the specific need for temporary root touch-up for grey hair in a user-friendly manner	Vogue India
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'EVE N Black Touch Up Stick' well in the Indian market for root touch-up products.

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