ENO Lemon Digestive Fruit Salt Multipack 30 gm (Pack of 6)

EN0 Lemon Multipack Digestive Fruit Salt is a convenient and effective way to quickly relieve indigestion and acidity. Packed with the goodness of lemon flavor, it helps in digestion and provides instant relief from bloating and gas.

Key Features: - Contains digestive fruit salt - Lemon flavored for added taste - Helps in relieving indigestion and acidity - Pack of 6, each containing 30 gm

For whom: This product is suitable for anyone who experiences indigestion, acidity, bloating, or gas after meals. It is easy to carry and can be used anytime, anywhere for quick relief.

Pros: - Convenient multipack for multiple uses - Lemon flavor adds a refreshing twist - Provides quick and effective relief from indigestion and acidity - Easy to carry and use on the go

Cons: - May not be suitable for those with specific dietary restrictions or medical conditions, so it's always best to consult a doctor before using this product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Packaging size and format align well with Indian consumer preferences for convenience.	Retail360
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for digestive health products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	PriceTrack
Competition	10	8	Facing moderate competition from other established digestive health brands in India.	MarketWatch
Use-case Advantage	5	5	Versatile product suitable for various digestive issues and quick relief.	HealthInsight
Final Market Score	100	76/100 (3.80/5)	Strong brand and packaging alignment drive competitive advantage in the Indian digestive health market.

Factor	Rating (out of 5)	Notes
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