Elle18Eyedrama Liner ElectricPink 3ml

Elle18Eyedrama Liner ElectricPink 3ml

The Elle 18 Eyedrama Liner in Electric Pink is a vibrant and long-lasting eyeliner that adds a pop of color to your eyes.

Key Features:
- Bold electric pink shade
- Smooth application
- Long-lasting formula
For whom:
This eyeliner is perfect for those who love experimenting with bold and vibrant eye makeup looks. It is great for anyone who wants to add a fun twist to their everyday makeup routine.

Pros:
- Intense color payoff
- Easy to apply
- Long-lasting wear
Cons:
- May require multiple coats for full opacity
- Some users may find the shade too bright

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Electric Pink color aligns with current trend of vibrant eyeliners	Vogue India
Brand Strength	20	18	Elle 18 known for trendy and affordable cosmetics in India	Brand Equity
Category Momentum	20	15	Eyeliner category growing due to increased demand for bold eye makeup	Mintel
Price Positioning	20	10	Competitively priced for the target market segment	Retail360
Competition	10	10	Facing competition from Maybelline and Lakme in the Indian market	Business Standard
Use-case Advantage	5	3	Long-lasting formula suitable for all-day wear	Femina
Final Market Score	100	76/100 (3.80/5)	Elle 18 Eye Drama Liner in Electric Pink well-positioned in growing Indian eyeliner market.

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