Elitty Leading Lash Eyeliner and Mascara Combo Waterproof Matte Dark Blue Eyeliner 4 ml Lengthening Curling Blue Mascara 5 ml Witch Hazel Almond Oil Infused Smudge Proof Vegan Cruelty Free

Elitty Leading Lash Eyeliner and Mascara Combo Waterproof Matte Dark Blue Eyeliner 4 ml Lengthening Curling Blue Mascara 5 ml Witch Hazel Almond Oil Infused Smudge Proof Vegan Cruelty Free

Key Features: - Dual-ended eyeliner and mascara combo - Waterproof and matte finish - Dark blue color for a bold look - Lengthening and curling mascara formula - Infused with witch hazel and almond oil - Smudge-proof, vegan, and cruelty-free

For whom: This product is perfect for those who love to experiment with bold and colorful looks. The dark blue color adds a unique twist to traditional black eyeliner and mascara, while the lengthening and curling formula enhances the natural beauty of your lashes.

Pros: - Long-lasting waterproof formula - Dual product for convenience - Infused with nourishing ingredients - Cruelty-free and vegan - Bold and unique dark blue color

Cons: - May require multiple coats for an intense color payoff - Dark blue may not be suitable for everyday or office wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with Witch Hazel and Almond Oil stands out in the market.	Euromonitor
Brand Strength	20	18	Strong brand reputation for cruelty-free and vegan products.	Brandwatch
Category Momentum	20	15	Growing demand for vibrant colored mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium mascaras in India.	Kantar
Competition	10	8	Facing moderate competition from established and emerging mascara brands.	Forrester
Use-case Advantage	5	5	Long-lasting and smudge-proof formula suitable for all-day wear.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative formula and strong brand reputation position this mascara combo well in the Indian market.

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