e l f Wow Brow Gel Volumizing Buildable Wax Gel Hybrid Creates Full Voluminous Looking Brows Locks Brow Hairs In Place Brunette Fiber Infused 0 12 Oz

e l f Wow Brow Gel Volumizing Buildable Wax Gel Hybrid Creates Full Voluminous Looking Brows Locks Brow Hairs In Place Brunette Fiber Infused 0 12 Oz

The e.l.f. Wow Brow Gel is a volumizing and buildable wax gel hybrid designed to give you full, voluminous brows. Its fiber-infused formula helps lock hairs in place for a long-lasting look.

Key Features: - Volumizing wax gel hybrid - Fiber-infused formula - Buildable for customized looks - Locks hairs in place - Comes in brunette shade - Travel-friendly size at 0.12 oz

This brow gel is perfect for anyone looking to achieve full, voluminous brows that stay in place all day long. Whether you have sparse brows that need some filling in or already full brows that could use a little extra oomph, this product is for you.

Pros: - Volumizes and fills in brows - Long-lasting formula - Buildable for customized looks - Travel-friendly size

Cons: - Limited shade range - May be too thick for some users' preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' preferences for voluminous brows.	Vogue India
Brand Strength	20	18	Strong brand reputation and recognition in India.	Brand Equity
Category Momentum	20	15	Growing demand for eyebrow colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	0	Intense competition from established and emerging brands in the segment.	Business Standard
Use-case Advantage	5	3	Provides long-lasting hold for all-day wear.	Elle India
Final Market Score	100	66/100 (3.30/5)	Strong brand with good feature fit and competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
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