e l f Matte Putty Primer Skin Perfecting Lightweight Oil free formula Mattifies Absorbs Excess Oil Fills in Pores and Fine Lines Soft Matte Finish All Day Wear 0 74 Oz

e l f Matte Putty Primer Skin Perfecting Lightweight Oil free formula Mattifies Absorbs Excess Oil Fills in Pores and Fine Lines Soft Matte Finish All Day Wear 0 74 Oz

- The e.l.f. Matte Putty Primer is a revolutionary product designed to perfect and prep your skin before makeup application. Its oil-free formula is lightweight and mattifying, making it perfect for those with oily or combination skin.

- Key features of this primer include its pore-filling abilities, which help to create a smooth canvas for makeup application. It also helps to smooth out fine lines and imperfections, giving your skin a flawless finish. With all-day wear, this primer ensures your makeup stays in place throughout the day.

- This primer is ideal for anyone looking to achieve a soft matte finish and ensure their makeup lasts all day. Whether you have oily, combination, or normal skin, this primer is suitable for all skin types.

- Pros of the e.l.f. Matte Putty Primer include its lightweight formula, mattifying properties, and pore-filling abilities. It helps to create a smooth base for makeup application and ensures your makeup stays in place all day. Cons may include that some users may find the product to be drying, especially for those with dry skin. Additionally, the 0.74 oz size may not last as long as larger primers.

Overall, the e.l.f. Matte Putty Primer is a great option for those looking to achieve a flawless makeup look with a soft matte finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and pore-filling align with market trends.	Vogue India
Brand Strength	20	10	e.l.f. known for affordable quality products.	Brandwatch
Category Momentum	20	15	Growing demand for primers in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered.	Retail Today
Competition	10	6	Facing competition from established and new brands.	Beauty Insider
Use-case Advantage	5	5	Addresses common skin issues in Indian climate.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively positioned primer with strong feature fit.

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