e l f Liquid Matte Eyeliner High Pigment Liquid Eyeliner With Extra Fine Brush Tip Easy Glide Smudge Proof Formula Jet Black

e l f Liquid Matte Eyeliner High Pigment Liquid Eyeliner With Extra Fine Brush Tip Easy Glide Smudge Proof Formula Jet Black

About Product: The e.l.f. Liquid Matte Eyeliner in Jet Black is a highly pigmented and smudge-proof formula that delivers a bold and long-lasting look. The extra fine brush tip allows for easy glide application, ensuring precise lines every time.

Key Features: - Highly pigmented Jet Black formula - Smudge-proof and long-lasting - Extra fine brush tip for precise application - Matte finish for a bold look

For whom: This liquid matte eyeliner is perfect for anyone looking for a bold and defined eye look that will last all day. Whether you are a makeup beginner or a beauty enthusiast, this eyeliner is easy to use and delivers professional results.

Pros: - Highly pigmented formula for intense color payoff - Smudge-proof and long-lasting, making it ideal for all-day wear - Extra fine brush tip allows for precision and control - Matte finish gives a bold and dramatic look

Cons: - Some users may find the formula to be a bit drying - Requires a steady hand for precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High pigment, smudge-proof formula aligns with market preferences.	Vogue
Brand Strength	20	10	e.l.f. known for quality at affordable prices.	Forbes
Category Momentum	20	15	High demand for eyeliners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the features offered.	Business Today
Competition	10	1	Facing strong competition from established brands in the market.	Hindustan Times
Use-case Advantage	5	5	Extra fine brush tip for precise application is a key benefit.	Elle
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian eyeliner market with competitive pricing and key features.

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