e l f Halo Glow Highlight Beauty Wand Liquid Highlighter Wand For Luminous Glowing Skin Buildable Formula Vegan Cruelty free Champagne Campaign

e l f Halo Glow Highlight Beauty Wand Liquid Highlighter Wand For Luminous Glowing Skin Buildable Formula Vegan Cruelty free Champagne Campaign

The e.l.f. Halo Glow Highlight Beauty Wand Liquid Highlighter is a must-have for anyone looking to achieve a luminous and glowing complexion. This liquid highlighter is vegan and cruelty-free, making it a great choice for those who are conscious about the products they use on their skin. The Champagne Glow shade adds a beautiful touch of shimmer to the skin, giving you a radiant look that will turn heads.

Key Features: - Easy-to-use wand applicator for precise application - Lightweight formula that blends seamlessly into the skin - Long-lasting glow that stays put all day

For whom: This highlighter is perfect for anyone who wants to add a touch of radiance to their complexion. Whether you're a makeup beginner or a beauty expert, the e.l.f. Halo Glow Highlight Beauty Wand is a versatile product that can be used to create a subtle glow or a more intense highlight.

Pros: - Vegan and cruelty-free formula - Buildable glow that can be customized to your liking - Portable wand applicator for on-the-go touch-ups Cons: - Some may find the Champagne Glow shade to be too light for deeper skin tones - The wand applicator can be a bit tricky to control for precise placement

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Liquid highlighter with luminous effect aligns with current trends.	Vogue India
Brand Strength	20	18	e.l.f. known for quality, vegan, and cruelty-free products.	Brandwatch
Category Momentum	20	15	High demand for highlighters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Retail360
Competition	10	10	Moderate competition with similar products in the market.	Cosmopolitan India
Use-case Advantage	5	3	Versatile for both day and night makeup looks.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian highlighter market with competitive pricing and on-trend features.

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