e l f Bite Size Eyeshadows Creamy Blendable Ultra Pigmented Easy to Apply Pumpkin Pie Matte Shimmer 0 12 Oz

e l f Bite Size Eyeshadows Creamy Blendable Ultra Pigmented Easy to Apply Pumpkin Pie Matte Shimmer 0 12 Oz

About Product: The e.l.f Bite Size Eyeshadows are compact, creamy, blendable, and ultra-pigmented eyeshadows that come in a convenient size. The shade Pumpkin Pie is a mix of matte and shimmer shades that can be easily applied to create a variety of eye looks.

Key Features: - Creamy and blendable formula - Ultra-pigmented for intense color payoff - Easy to apply and buildable - Convenient size for on-the-go touch-ups - Matte and shimmer shades in one palette

For whom: These eyeshadows are perfect for makeup enthusiasts who are looking for affordable, high-quality eyeshadows that are easy to use and blend. The Pumpkin Pie shade is versatile and can be used to create both natural and glam looks.

Pros: - Creamy and blendable texture - Intense pigmentation for bold eye looks - Easy to apply and build up for customized looks - Compact size is great for travel or touch-ups on the go - Versatile shade that can be used for various eye looks

Cons: - Some may find the shimmer shades to be too glittery - The matte shades may require some extra blending for a seamless finish - Limited shade range in the Bite Size collection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy, blendable, ultra pigmented eyeshadow in demand	Kantar
Brand Strength	20	18	e.l.f. known for affordable quality products in India	Euromonitor
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced for Indian market affordability	GfK
Competition	10	8	Facing competition from local and international brands	Canalys
Use-case Advantage	5	5	Versatile shades suitable for various occasions	IDC
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian eyeshadow market with competitive pricing and versatile shades.

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