e l f Bite Size Eyeshadows Creamy Blendable Ultra Pigmented Easy to Apply On the go Long lasting Vegan Cruelty Free Cream Sugar Cream Sugar

e l f Bite Size Eyeshadows Creamy Blendable Ultra Pigmented Easy to Apply On the go Long lasting Vegan Cruelty Free Cream Sugar Cream Sugar

e l f Bite Size Eyeshadows are small, compact eyeshadow palettes that offer a creamy blendable formula. With ultra pigmented shades, these eyeshadows are easy to apply and perfect for on-the-go touch-ups. They are long lasting and suitable for all-day wear. Plus, they are vegan and cruelty-free, making them a guilt-free choice for makeup lovers.
Key Features: - Creamy blendable formula - Ultra pigmented shades - Easy to apply - Long lasting - Vegan and cruelty-free
For whom: These eyeshadows are perfect for anyone looking for a convenient, easy-to-use eyeshadow palette that delivers high impact color and long-lasting wear. The compact size makes them ideal for travel or everyday use.
Pros: - Creamy and blendable formula - Ultra pigmented shades - Easy to apply - Long lasting wear - Vegan and cruelty-free
Cons: - Limited shade range in each palette

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy, blendable, ultra-pigmented, and long-lasting align with market preferences	Vogue India
Brand Strength	20	10	e.l.f. known for quality and cruelty-free products	Brandwatch
Category Momentum	20	15	Strong demand for eyeshadow products in Indian market	IDC
Price Positioning	20	10	Competitively priced for the features offered	Retail Today
Competition	10	6	Facing moderate competition from similar eyeshadow products	Cosmetics Business
Use-case Advantage	5	5	Convenient for on-the-go application	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian eyeshadow market segment with competitive pricing and on-trend features.

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