DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram

DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram

Key Features: - Instantly covers grey roots and bald spots - Highly pigmented for fuller and denser coverage - Long lasting matte finish - Super fine powder for flawless application - Comes in a convenient 1 gram container

For whom: - Men and women looking to cover up grey roots or bald spots - Individuals who want a quick and easy solution for hiding hair imperfections - Those who prefer a matte finish and natural-looking coverage

Pros: - Provides instant coverage - Highly pigmented for a fuller appearance - Long lasting formula - Easy to apply with super fine powder - Gives a natural-looking matte finish

Cons: - May need to be reapplied throughout the day for ongoing coverage - Limited shade options may not match every hair color accurately

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Highly pigmented, long-lasting matte finish meets consumer expectations	Vogue India
Brand Strength	20	10	Established brand with a reputation for quality hair products	Brand Equity
Category Momentum	20	15	Growing demand for instant hair color solutions in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market	Retail Today
Competition	10	10	Facing moderate competition from other instant hair color products	Cosmetics Business
Use-case Advantage	5	5	Addresses the need for covering grey roots and bald spots effectively	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Competitively priced, highly pigmented hair powder meeting growing demand in India

Factor	Rating (out of 5)	Notes
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