Dr Teal s Shea Sugar Body Scrub Coconut Oil with Essential Oils 538g

Dr Teal s Shea Sugar Body Scrub Coconut Oil with Essential Oils 538g

About Product: Dr Teal's Shea Sugar Body Scrub is a luxurious exfoliating scrub that helps to remove dead skin cells and reveal smoother, softer skin. Enriched with coconut oil and essential oils, this scrub not only exfoliates but also moisturizes the skin, leaving it feeling nourished and hydrated.

Key Features: - Contains shea butter and cocoa butter for added moisture - Infused with coconut oil and essential oils for a calming and relaxing experience - Gentle yet effective exfoliation to reveal smoother, softer skin - Free from parabens and phthalates

For whom: This body scrub is suitable for all skin types, especially those looking to exfoliate and moisturize their skin in one step. The calming scent of coconut oil and essential oils makes it perfect for anyone looking to indulge in a spa-like experience at home.

Pros: - Leaves skin feeling soft and smooth - Hydrates the skin thanks to the addition of coconut oil and essential oils - Relaxing scent helps to calm the mind and body - Free from potentially harmful chemicals like parabens and phthalates

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin due to the exfoliating properties

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and essential oils align with the trend towards natural ingredients in beauty products	Euromonitor
Brand Strength	20	10	Dr Teal's is a recognized brand in the Indian market with a loyal customer base	Brandwatch
Category Momentum	20	15	Body scrubs in high demand due to increasing focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar body scrubs in the market	Retail Gazette
Competition	10	8	Facing competition from both international brands and local players offering similar body scrub products	Business Standard
Use-case Advantage	5	3	Offers exfoliation and moisturization, catering to the needs of Indian consumers seeking multi-functional products	Vogue
Final Market Score	100	66/100 (3.30/5)	Dr Teal's Shea Sugar Body Scrub with Coconut Oil and Essential Oils is well-positioned in the Indian body scrub market with its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
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