DR RASHEL De Tan Scrub – 380ml Revitalizing Tan Removal Cleanser for Face & Body, Dead Skin & Blackhead Remover, Deep Exfoliation Scrub

Key Features: - Contains revitalizing ingredients to remove tan and dead skin - Helps to remove blackheads and deeply exfoliate the skin - Comes in a large 380 ml size for multiple uses

For whom: - Suitable for those looking to remove tan and dead skin - Great for individuals with blackheads and skin in need of deep exfoliation

Pros: - Effective at removing tan and dead skin - Helps to exfoliate deeply for smooth skin - Large size for multiple uses

Cons: - May be too harsh for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, multi-purpose scrub suitable for Indian consumers	IndiaRetailing
Brand Strength	20	10	Established brand with good reputation in skincare	Brandwatch
Category Momentum	20	15	Growing demand for tan removal products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	RetailToday
Competition	10	6	Facing moderate competition from other tan removal and exfoliation products	BeautyInsider
Use-case Advantage	5	5	Effective for both face and body, addressing multiple skincare needs	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced, multi-purpose tan removal scrub with growing demand in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—