Dr Batra s Dandruff cleansing shampoo 500 ml

Dr Batra s Dandruff cleansing shampoo 500 ml

Dr Batra's Dandruff Cleansing Shampoo is a specially formulated anti-dandruff treatment that helps in effectively cleansing the scalp and hair, while also reducing dandruff and preventing its recurrence.

Key Features:
- Contains natural ingredients like Tea Tree Oil and Rosemary Oil known for their anti-inflammatory and anti-microbial properties
- Nourishes the hair and promotes healthy scalp
- Suitable for all hair types
For whom:
Ideal for those struggling with dandruff and scalp issues, this shampoo is suitable for men and women of all ages.

Pros:
- Effectively fights dandruff and prevents its recurrence
- Nourishes the hair and promotes scalp health
- Gentle on the scalp and suitable for daily use
Cons:
- May not show immediate results and may require consistent use for optimum benefits
- Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients effective for dandruff treatment, meeting consumer needs.	CosmeticsDesign
Brand Strength	20	18	Dr Batra's is a well-known brand in India with a strong reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in the market.	Euromonitor
Competition	10	0	Intense competition in the anti-dandruff shampoo segment from both local and global brands.	Nielsen
Use-case Advantage	5	3	Offers long-lasting relief from dandruff, addressing a common consumer pain point.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dr Batra's Dandruff Cleansing Shampoo 500ml is well-positioned in the Indian market as an effective anti-dandruff solution.

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