Dove Intense Repair Conditioner 175ml with Keratin Actives for Deep Conditioning and Smoothing Dry, Frizzy, and Damaged Hair for Men and Women

Dove Intense Repair Conditioner with Keratin Actives is a nourishing conditioner designed to smoothen dry and frizzy hair. It contains keratin actives that deeply condition and repair damaged hair, leaving it feeling soft, smooth, and healthy.
Key Features: - Enriched with Keratin Actives - Deeply nourishes and repairs damaged hair - Helps reduce frizz and improve hair texture
For whom: This conditioner is suitable for both men and women who have dry, damaged, and frizzy hair. It is perfect for those looking to strengthen and repair their hair while also adding a boost of hydration and shine.
Pros: - Smoothes and softens hair - Helps reduce frizz - Deeply conditions and repairs damaged hair - Leaves hair feeling nourished and healthy
Cons: - May be too heavy for those with fine or oily hair - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin actives address key concerns of dry, frizzy, and damaged hair.	GfK
Brand Strength	20	18	Dove is a well-established brand with strong consumer trust.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses a common need for deep conditioning and smoothing hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective features, facing competitive market.

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