Dove Glow Recharge Serum - Brightening 125g

0 reviews
Smart Rank ⓘ 49/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rejuvenate and brighten your skin with Vitamin C serum
  • Gentle formula free of parabens and SLS for all skin types
  • Convenient 125g size bar for easy use and application
  • Ideal for those seeking to improve skin's overall appearance

Market-Based Score (India)

81/100 (4.05/5)
Good value
Strong brand and feature fit position Dove Glow Recharge Serum Beauty Bar well in the Indian beauty bar market.
Rs.109.00 Rs.125.00
Best price from Amazon.in Amazon.in
Key Features
Category Beauty Bar
Weight 125g
Key Ingredients Vitamin C
Formula Paraben and SLS Free
Skin Type All skin types
Pros Improves overall appearance of skin
Cons Higher price point than competitors
Details


Key Features:
- Contains brightening serum and Vitamin C to energize and illuminate the skin
- Paraben and SLS free formula
- Comes in a 125g size bar for convenience
For whom:
- Suitable for those looking to brighten and rejuvenate their skin
- Ideal for all skin types
Pros:
- The brightening serum and Vitamin C help to improve the overall appearance of the skin
- Paraben and SLS free formula is gentle on the skin
Cons:
- Some may find the price point to be higher than other beauty bars on the market

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Vitamin C serum and paraben/SLS free align with current consumer preferences. Euromonitor
Brand Strength 20 18 Dove is a trusted brand with a strong presence in India. Brandwatch
Category Momentum 20 15 Growing demand for beauty bars in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. Retail360
Competition 10 10 Facing moderate competition from other beauty bar brands in the market. Nielsen
Use-case Advantage 5 3 Offers brightening benefits which is a key consumer need in India. GfK
Final Market Score 100 81/100 (4.05/5) Strong brand and feature fit position Dove Glow Recharge Serum Beauty Bar well in the Indian beauty bar market.
Market-Based Score
81/100 (4.05/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Vitamin C serum and paraben/SLS free align with current consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Dove is a trusted brand with a strong presence in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for beauty bars in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other beauty bar brands in the market.
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers brightening benefits which is a key consumer need in India.
    Sources: GfK
Summary
Strong brand and feature fit position Dove Glow Recharge Serum Beauty Bar well in the Indian beauty bar market.

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Where to Buy

Nykaa
₹199.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹185.00
3-5 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹210.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹195.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
199.00 2-4 days 4.2/5 Buy Now
Flipkart
185.00 3-5 days 4.1/5 Buy Now
Shoppers Stop
210.00 N/A 4.3/5 -
Health & Glow
195.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.109.00 Rs.125.00

GO TO STORE GO TO STORE

Kerala Ayurveda Amruthotharam Kwath 200 Ml

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.109.00 Rs.125.00