DIOXIT Cover Up Hair Powder Black Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 4gm 1pc Black

DIOXIT Cover Up Hair Powder Black Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 4gm 1pc Black

Key Features: - Highly pigmented black powder to cover grey roots and bald spots instantly - Fuller and denser appearance with long-lasting matte finish - Super fine powder for flawless application - Comes in a convenient 4gm size for easy use

For whom: - Anyone looking to cover up grey roots or bald spots - Those seeking a quick and easy solution for hair touch-ups - Individuals wanting a fuller and denser hair appearance

Pros: - Instantly covers up grey roots and bald spots - Long-lasting matte finish - Super fine powder for precise and flawless application

Cons: - Limited shade options - May require frequent reapplication for desired coverage - Some users may find the powder messy to apply

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for covering grey roots and bald spots with a long-lasting matte finish.	Vogue India, Femina
Brand Strength	20	10	Established brand with a reputation for quality hair products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for instant hair color solutions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, Business Insider India
Competition	10	6	Facing competition from other instant hair color products in the market.	Cosmopolitan India, India Today
Use-case Advantage	5	5	Provides fuller and denser look with flawless application.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively priced instant hair color with strong brand presence.

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