DINOUCH Dear Darling Water Tint Gel Luminous Lip Cheek Tint CHERRY NO2

DINOUCH Dear Darling Water Tint Gel Luminous Lip Cheek Tint CHERRY NO2

The DINOUCH Dear Darling Water Tint Gel Luminous Lip Cheek Tint in CHERRY NO2 is a multi-functional product that can be used as a lip tint or cheek tint for a natural flush of color.

Key Features: - Gel formulation for easy blending and natural finish - Long-lasting color that is buildable - Luminous finish for a radiant look

For whom: This product is great for those who want a subtle pop of color on their lips and cheeks without looking overdone. It is suitable for all skin types.

Pros: - Easy to apply and blend - Versatile usage as a lip and cheek tint - Natural-looking color

Cons: - May need to reapply throughout the day for longer wear time - Limited shade range may not suit all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative gel luminous formula and versatile usage.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for lip stains & tints in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	6	Facing moderate competition from local and international brands.	Business Standard
Use-case Advantage	5	5	Long-lasting tint suitable for both lips and cheeks.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative gel tint with strong market potential in India.

Factor	Rating (out of 5)	Notes
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