Zapsol Cleaning Brush with Soap Dispenser for Kitchen Sink Dish Washer with Storage Stand Plastic Cleaning Brush with soap Dispenser Soap Dispensing Cleaning Brush Multi Colour

Key Features: - This cleaning brush comes with a built-in soap dispenser, making it easy to dispense soap while cleaning. - The brush is made of durable plastic material, ensuring longevity and durability. - The set also includes a storage stand, keeping the brush organized and easily accessible. For whom: - This product is perfect for anyone who wants a convenient and efficient way to clean their kitchen sink or dishes. Pros: - The soap dispenser feature eliminates the need for a separate soap bottle, saving space and simplifying the cleaning process. - The storage stand helps keep the brush clean and organized, preventing clutter in the kitchen. Cons: - Some users may prefer a brush with replaceable heads for longer-term use. - The plastic material may not be as eco-friendly as other options on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like soap dispenser and storage stand align well with consumer preferences for convenience.	Business Standard, NDTV
Brand Strength	20	15	Established brand reputation in the kitchen cleaning tools segment.	TOI, Hindu
Category Momentum	20	10	Growing demand for innovative kitchen cleaning solutions in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Business Today
Competition	10	6	Facing moderate competition from other brands offering similar kitchen cleaning solutions.	Financial Express
Use-case Advantage	5	5	Offers a unique solution for efficient dishwashing in Indian households.	Economic Times
Final Market Score	100	66/100 (3.30/5)	Innovative cleaning brush with soap dispenser and storage stand, competitively priced, facing moderate competition in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—