YES GLOW Dark Spot Corrector For Face 60g With Active Blend Alpha Arbutin Kojic Acid and Niacinamide Helps Reducing Dark Spots Acne Marks For A Refreshed and Brighter Skin

Key Features: - Contains active ingredients such as Alpha Arbutin, Kojic Acid, and Niacinamide - Helps reduce dark spots and acne marks on the face - Promotes refreshed and brighter skin

For whom: This dark spot corrector is suitable for individuals looking to improve the appearance of their skin by reducing dark spots and acne marks.

Pros: - Formulated with powerful active ingredients known for their skin brightening properties - Helps to promote a more even skin tone - Lightweight formula that absorbs quickly into the skin

Cons: - Results may vary for each individual - Some users may experience sensitivity to the active ingredients - May take time to see noticeable improvements in dark spots or acne marks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients like Alpha Arbutin and Niacinamide align with market trends.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for dark spot correctors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail360
Competition	10	6	Facing moderate competition from other dark spot correctors in the market.	Nielsen
Use-case Advantage	5	5	Addresses common skin issues like dark spots and acne marks effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and effective formulation for dark spot correction in the Indian skincare market.

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