Yardley London Floral Essence Iris Violet Fragrant Handwash 200ml 200ml

This handwash by Yardley London is infused with the delightful scent of iris and violet, leaving your hands feeling fresh and cleansed.

Key features of this product include its luxurious floral fragrance, gentle cleansing formula, and convenient pump dispenser.

This handwash is perfect for anyone who enjoys indulging in the lush scents of fresh flowers while keeping their hands clean and moisturized.

Pros: The beautiful fragrance leaves a lingering scent on your skin, the formula is gentle and suitable for daily use, and the pump dispenser makes it easy to use.

Cons: Some may find the scent too strong for their preference, and the 200ml size may not last as long for heavy users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique floral essence of iris and violet sets it apart from competitors	Business Today, Livemint
Brand Strength	20	10	Yardley London's established reputation for quality and luxury	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for premium handwash products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a premium handwash in the Indian market	Business Insider, CNBC TV18
Competition	10	6	Facing competition from other premium handwash brands in India	Business Standard, The Hindu
Use-case Advantage	5	5	Offers a luxurious and fragrant handwashing experience	Forbes India
Final Market Score	100	66/100 (3.30/5)	Yardley London Floral Essence Iris Violet Handwash is well-positioned in the premium segment with its unique floral essence and competitive pricing.

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