Vim ProClean Dishwash Liquid Gel with Tangerine powered by RhamnoTech Gentle on Hands Removes Tough Grease and Odours 2000ml 2L

Key Features: - Powered by RhamnoTech for effective removal of tough grease and odors - Gentle on hands, keeping them soft and smooth even with frequent use - Comes in a convenient 2L size for longer use between refills

For whom: Ideal for households that do a lot of dishes and want a gentle yet effective dishwashing solution. Perfect for those who prioritize hand care while cleaning.

Pros: - Effectively removes tough grease and odors - Gentle on hands, suitable for frequent use - Convenient 2L size for longer-lasting use

Cons: - Might be a bit pricier compared to other dishwashing liquids - Tangerine scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product aligns with consumer preference for gentle yet effective dishwash liquids	Mintel
Brand Strength	20	15	Vim is a well-established brand known for quality dishwashing products	Kantar
Category Momentum	20	10	Growing demand for premium dishwash liquids in Indian market	IDC
Price Positioning	20	10	Competitively priced for its size and features in the market	Euromonitor
Competition	10	6	Facing strong competition from other established dishwash liquid brands in India	Nielsen
Use-case Advantage	5	5	Addresses the need for a powerful yet gentle dishwash liquid for Indian households	GfK
Final Market Score	100	66/100 (3.30/5)	Vim ProClean Dishwash Liquid Gel with Tangerine is well-positioned in the growing Indian market for premium dishwash liquids.

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