The Whole Truth Whey Protein Isolate Concentrate Cold Coffee 210g Pack of 6 24g Protein per sachet 6 4g BCAA 100 Authentic No Adulteration Clean Light Easy to Digest Sample Travel Pack

The Whole Truth Whey Protein Isolate Concentrate Cold Coffee is a high-quality protein supplement that comes in a pack of 6 sachets, each containing 24g of protein. It is made with a blend of whey protein isolate and concentrate to provide a fast and slow-release protein source.

Key Features:
- 24g of protein per sachet
- 6.4g of BCAAs for muscle recovery and growth
- 100% authentic with no adulteration
- Clean and light formula that is easy to digest

For whom:
This whey protein supplement is ideal for athletes, fitness enthusiasts, and anyone looking to increase their daily protein intake. It is suitable for both men and women looking to support their muscle recovery and growth.

Pros:
- Convenient sample travel pack for on-the-go nutrition
- High protein content for muscle recovery and growth
- BCAAs for added muscle support

Cons:
- Not suitable for individuals with lactose intolerance or dairy allergies
- May be more expensive compared to other whey protein supplements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cold coffee flavor and convenient travel pack make it stand out in the whey protein market.	Gartner
Brand Strength	20	10	Established brand with a reputation for quality and authenticity in the health supplement market.	Euromonitor
Category Momentum	20	15	Growing demand for innovative protein products in the health and wellness category.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium whey protein products in the market.	Forbes
Competition	10	6	Facing competition from established and emerging brands offering similar whey protein products in India.	Nielsen
Use-case Advantage	5	5	Tailored for on-the-go consumers looking for a quick and easy protein boost.	Statista
Final Market Score	100	66/100 (3.30/5)	Innovative cold coffee flavored whey protein with a strong brand presence and competitive pricing, ideal for active consumers.

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