The Whole Truth Protein Bars Cranberry Pack of 6 x 52g each No Added Sugar No Preservatives No Artificial Sweeteners No Gluten or Soy All Natural Ingredients

Key Features: - Pack of 6 bars, each 52g - Cranberry flavor - No added sugar, preservatives, artificial sweeteners, gluten, or soy - Made with all natural ingredients

For whom: - Individuals looking for a healthy snack option - Those with dietary restrictions such as gluten or soy intolerance - Anyone trying to avoid added sugars and artificial ingredients

Pros: - No added sugar or artificial sweeteners for a cleaner snack option - All natural ingredients for a healthier choice - Gluten and soy-free for those with dietary restrictions

Cons: - May not appeal to those who prefer traditional protein bars with added sugars and artificial flavors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns with current consumer preference for natural, sugar-free products.	Nielsen
Brand Strength	20	10	Established brand reputation in the health food sector.	Euromonitor
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other established protein bar brands.	IRI
Use-case Advantage	5	5	Convenient snack option for health-conscious individuals on-the-go.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential for 'The Whole Truth Protein Bars Cranberry' in the Indian health food segment.

Factor	Rating (out of 5)	Notes
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