The Whole Truth Energy Bars SUPERSAVER Pack All Flavours Pack of 10 x 40g Dairy Free Sugarfree No Artificial Sweeteners No Preservatives All Natural Healthy Snack

Key Features: The Whole Truth Energy Bars are packed with natural ingredients, free from dairy and artificial sweeteners, making them a healthy snack option. Each bar is 40g, providing a satisfying energy boost without added sugars or preservatives.

For Whom: These energy bars are perfect for anyone looking for a convenient and nutritious snack. Whether you're a busy professional, athlete, or health-conscious individual, these bars are a great option to keep you fueled throughout the day.

Pros: The Whole Truth Energy Bars are made with all-natural ingredients, making them a guilt-free snack for those looking to maintain a healthy diet. They are also conveniently packaged in a pack of 10, allowing you to stock up on your favorite flavors.

Cons: Some may find the bars to be a bit smaller in size compared to other energy bars on the market. Additionally, the lack of artificial sweeteners may result in a less sweet taste than some may prefer.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches consumer preferences for dairy-free, sugar-free, and natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer reviews.	Brandwatch
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established energy bar brands.	Gartner
Use-case Advantage	5	5	Convenient and healthy snack option for on-the-go consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features, facing competition in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—