The Derma Co 1 Hyaluronic Sunscreen Hydrating Gel SPF 50 PA For Dry Sensitive Skin Lightweight Texture No White Cast UVA UVB Broad Spectrum Protection Blue Light Protection Non Comedogenic Clinically Tested In Vivo Tan Protect

Key Features: - Hydrating gel sunscreen with SPF 50 PA - Suitable for dry and sensitive skin - Lightweight texture with no white cast - Provides UVA/UVB broad spectrum protection - Blue light protection - Non-comedogenic - Clinically tested in vivo for tan protection

For whom: This sunscreen is ideal for those with dry and sensitive skin who are looking for a hydrating formula that also protects against sun damage and blue light exposure.

Pros: - Lightweight texture absorbs easily into the skin - Does not leave a white cast - Provides high SPF protection - Hydrates the skin while protecting it - Clinically tested for effectiveness

Cons: - Some users may find the gel formula too lightweight for their liking - May need to reapply throughout the day for optimal protection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive range of features catering to specific skin needs.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brandwatch
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sunscreen products in India.	GfK
Competition	10	8	Facing competition from both international and local brands offering similar features.	Nielsen
Use-case Advantage	5	5	Addresses the needs of individuals with dry and sensitive skin types.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sunscreen with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—