The Beard Story Hair Cream for Men Daily Use Non Sticky UV Protection Frizzy Dry Hair Soft Manageable Hair Sulphate Free Contains Vitamin B5 E Matte Finish 100 gm

About Product: The Beard Story Hair Cream is specially formulated for men to use on a daily basis. It is non-sticky and provides UV protection, making it suitable for all weather conditions. This hair cream also helps in managing frizzy and dry hair, leaving it soft and manageable.

Key Features: - Sulphate free - Contains Vitamin B5 for nourishment - Matte finish for a natural look - Comes in a convenient 100 gm pack

For whom: This hair cream is perfect for men who want to take care of their hair without spending too much time on grooming. Whether you have frizzy, dry, or unruly hair, this cream can help in making it more manageable and healthy.

Pros: - Non-sticky formula - Provides UV protection - Nourishes hair with Vitamin B5 - Leaves a matte finish for a natural look

Cons: - Some may find the 100 gm size to be too small for their needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a comprehensive solution for daily hair care needs	GfK
Brand Strength	20	10	Established brand with good reputation in hair care segment	Mintel
Category Momentum	20	15	Growing demand for men's grooming products in Indian market	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing moderate competition from established and emerging brands	IRI
Use-case Advantage	5	5	Addresses common hair issues faced by Indian men effectively	Kantar
Final Market Score	100	66/100 (3.30/5)	The Beard Story Hair Cream for Men offers a well-rounded solution for daily hair care needs in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—