TATA 1mg Veg Calcium Vitamin D3 supplement with Zinc Magnesium Alfalfa High absorption Calcium Citrate Malate form 500mg Calcium 400IU Vitamin D3 For strong bones joints 60 veg tablets

Key Features: - Contains high absorption Calcium Citrate Malate form - Includes Zinc, Magnesium, and Alfalfa for enhanced bone health - Provides 500mg of Calcium and 400IU of Vitamin D3 per serving - Comes in a convenient 60 veg tablet container
For whom: This supplement is ideal for individuals who are looking to support their bone and joint health. It is especially beneficial for those who may not be getting enough calcium and vitamin D3 from their diet alone.
Pros: - High absorption formula for maximum benefit - Includes additional bone-healthy nutrients like Zinc, Magnesium, and Alfalfa - Convenient and easy-to-use tablet form - Suitable for vegetarians
Cons: - May not be suitable for individuals with certain allergies or dietary restrictions - Results may vary depending on individual health conditions and lifestyle factors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive formulation with key nutrients for bone health.	Nutrition Journal
Brand Strength	20	10	TATA brand known for quality and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for dietary supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from established and new entrants in the segment.	Market Watch
Use-case Advantage	5	5	Addresses specific needs of bone and joint health.	Health Magazine
Final Market Score	100	66/100 (3.30/5)	Strong contender in the dietary supplement market with a focus on bone and joint health.

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