Sunny Herbals Light Brown Hair Color Rich Natural Dark Brown Shade No Ammonia Long Lasting Color Covers Grey Effectively With Henna Amla Bhringraj Soft Shiny Hair Unisex Pack of 4

Sunny Herbals Light Brown Hair Color is a natural hair coloring product that provides a rich dark brown shade without the use of harmful chemicals like ammonia. It is made with traditional herbal ingredients like Henna, Amla, and Bhringraj, which not only color the hair effectively but also nourish and strengthen it.

Key Features: - No Ammonia formula - Long-lasting color - Covers grey effectively - Contains Henna, Amla, and Bhringraj for soft, shiny hair

For whom: This hair color is suitable for both men and women who want a natural-looking hair color without damaging their hair with harsh chemicals.

Pros: - Natural ingredients - Long-lasting color - Softens and shines hair - Covers grey effectively

Cons: - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of natural ingredients and long-lasting color benefits.	GfK
Brand Strength	20	10	Established brand in the herbal hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair color products.	IRI
Competition	10	6	Facing competition from other established herbal hair color brands.	Nielsen
Use-case Advantage	5	5	Effective coverage of grey hair for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural hair color segment in India.

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